The next digital image revolution? – from Yahoo News

June 18, 2012 Leave a comment

The next digital image revolution?

By Ryan Derousseau | Tech It Up! – Wed, May 9, 2012

It’s hard to overstate the impact of digital photography. Over the last two decades, virtually every aspect of how we take, keep and share photos has been transformed. But despite the explosive innovation around digital picture-taking, the end result has actually changed very little. A photo is still a photo. And a poorly focused photo is still as bad as ever.

Ren Ng aims to fix that.

Ng is the founder of Lytro, a Mountain View, CA start-up that has been lauded by tech-obsessed first-adopters and photo enthusiasts alike. The product that has everyone so excited? A compact “plenoptic” digital camera. The camera, a short square-edged tube, uses a unique sensor resembling an insect’s multi-faceted eye to capture “all the light traveling in every direction in every point in space.” Pair the camera with Lytro’s proprietary software, and the result is an image that can be focused and refocused after it’s taken. Use Lytro’s special Flash widget to post that photo on your blog or site and everyone who sees it can focus and refocus on any point in the image. In the words of Wired’s John Bradley — it’s “addictive.”

To learn just how addictive, just click on the image below and find out for yourself.

Once we finished clicking, we spoke to Ng, asking him to explain the camera’s technology in simple terms and to describe what he sees as the next evolutionary step for his company’s light field technology.

Tech it Up!: So how does the camera actually work?

Ng: Unlike traditional cameras, which only capture the color and intensity of light, the light field sensor also records the angle and direction of light.

With powerful software and sophisticated algorithms, the pictures are processed by the Lytro Light Field Engine to create living pictures that can be refocused after they’re snapped, shifting the perspective view, and that can switch between 2D and 3D views. People can interact with pictures directly on the camera, as well as on the desktop, the Web and on mobile devices without having to download special software.

Tech it Up!: Living pictures?

Ng: Unlike traditional cameras, you can shoot now and focus later. Pictures can be focused days, weeks, even years after they’re taken.

These days, most people take digital pictures not to print them out, but to share them online with their friends and family. Not only can you share these moments, but people can also interact with them. It brings an entirely new creative approach to visual storytelling.

Tech it Up!: How hard is it to unlock that creativity?

Ng: If you are interested in getting a picture with dramatic refocus and a strong sensation of discovery within the picture, you do need to experiment with putting multiple objects in the foreground and background. We’re seeing tremendous creativity from our early customers already, and we are excited to see more.

Creative Mode [an advanced setting on the camera] is great for shooting extreme macro shots, for dramatic portraiture or for amazing shots across large landscapes. We’re seeing both professional photographers and serious hobbyists using Creative Mode in really fun ways.

Tech it Up!: So what’s next? What else will light field technology let the photographer do?

Ng: By capturing the full light field, Lytro cameras provide an immersive 3D picture that goes beyond the conventional stereo 3D. Parallax and 3D functionality [which provides the viewer a chance to capture more of a scene, and shift the focus of that scene, like a gyroscope, adding a sense of movement] will be available later in 2012 — any living picture taken now can be viewed on a 3D display when the software update is available.

Tech it Up!: And down the road? Where do you see the light field capability going?

Ng: Light field sensors will become increasingly more sophisticated, capturing even more light rays to be useful for more advanced scientific, medical, commercial or industrial applications. Light field videography is also possible, creating entirely new production capabilities for filmmakers.

How to get your hands on one

At this point, the Lytro camera is only available through the company’s website – There are two versions, one with 8GB of memory for $399 and another with 16GB of memory for $499.


Objects in print appear better than in graphic – case in point, the metallic sticker

November 26, 2011 1 comment

I recently designed and printed a sticker for Themis Therapies for their products and I have to say, the graphic was cool, but seeing the printed sticker made the job outstanding. This specific sticker is a metallic print that happens to be waterproof specifically made for cosmetics that may get wet. Contact us if you are interested in having a sticker designed to set your products apart from the competition.


Xanadu Wedding and Event Photography – Peavey-Pollio Wedding New Suffolk, NY

October 8, 2011 2 comments

On September 17, 2011, Xanadu branched out and shot their first wedding in New Suffolk, Long Island. The amazing bride Heather and the groom Ron had total confidence that we would capture their wedding perfectly. The whole family was amazing and sweet and made our first wedding the one to compare all others to.

The event took place at a beach house in New Suffolk and we couldn’t have asked for a better location or better weather.

We haven’t finished all the pictures yet, but here is just a taste of things to come. We will post more when we finish and a link to the entire album as well.

**UPDATE** Pics are done and can be seen at

Malverne Fire Dept 100 year anniversary banners

June 26, 2011 Leave a comment

June was a busy month. We were asked to do all the banners for the Town of Malverne’s Fire Department for their 100th anniversary. This included pole banners and building banners for the fire department. The building banners are now on the Malverne Fire Department building located at 30 Broadway in Malverne and on many of the poles along Hempstead Ave, the main street in Malverne.

A New Blog

June 14, 2011 Leave a comment

In honor of Miss Allison Tray, at Tres Belle Spa in Brooklyn, we decided to create our own blog to share our work with you. Summer is the perfect time to start as it is our slow time (and our rates are much better when we are slow).

It has taken over a year to get our site up and running because we are completely swamped with new and existing clients. Our site may not reflect our most recent work but our blog will until we can get it up on our website.

Please check out our new site as we are shaking off the dust right now and putting the final touches on it.


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